APPAREL LINE LAUNCH
CAMPFIRE
TYPE
Commercial
DURATION
60 Second Spot
FORMAT
4k TVC
CLIENT / AGENCY
BORN PRIMITIVE Flagsghip Visuals CHARTHOUSE Films
what we did
Production Company Production Services
CREDIT
Executive Producer Director Cinematographer Camera Op
Derrick Lorah Dave Dicicco Matt Trygar Andrew Lane
PROJECT / SUMMARY
We produced a rugged apparel launch video for Born Primitive in the wild landscapes of Montana, inspired by the outdoor lifestyle. Set against mountains, rivers, and open skies, the film captures grit, freedom, and purpose—celebrating gear built for those who train hard, explore farther, and live untamed.